Bigger Than Ball was formed in January 2017 to give a vehicle for the message that so many great coaches across the nation are capturing and modeling. "Coaches hear every day that they must win, but we want to make sure that coaches remember their WHY...It is so easy to fall to the pressure of the extreme competitive nature of sports and get lost in the process, " says Lowrey, "and we also want to highlight those coaches that understand the larger impact of their platform and the opportunities for the coaching industry in hopes that they will impact their fans and the next generation of coaches." ​

Lowrey's wife Jennifer, was a recipient of a double-lung transplant in January of 2011. She is in line to have a second transplant. "Walking through these adversities with Jennifer, I got deep in prayer and understand exactly how God teaches us that we aren't living for this world," Lowrey speaks on what impacted him to begin this foundation. Lowrey is committed to using this foundation to organize a network focused on winning the right way. ​

Will lives in Tupelo, Mississippi with Jennifer and their daughter Jilanna. He is now working with Blue Mountain College as the school's Athletic Director. He was the Head Baseball Coach and Development Director at Tupelo Christian Prep from 2011 to 2018. His teams made trips to 5 North Half Championships and won the State Title in 2016. . Lowrey graduated from Delta State University with a Business Administration degree where he was also a member of the Baseball program from 1995-1998 under the guidance of the late Bill Marchant and current Head Coach Mike Kinnison. Lowrey led the team in hitting in 1997 and was a two-time GSC All Conference member. In May of 2016, Lowrey earned his Masters in Intercollegiate Athletic Administration from Western Kentucky University.

Scott Nicholson is a native Mississippian. Born in Pascagoula, raised in Pearl, he then moved to North Mississippi not long after high School to pursue his calling in ministry. Scott married the love of his life, Susan, in June of 1998 and they have one son, Peyton.

In 1990 Scott felt God’s guidance and leading into a ministry role. While still a senior in high school, he pastored his first church. For over 20 years God allowed him to serve in a pastoral role at churches in Mississippi and Alabama. While serving as senior pastor in Fulton, MS, God opened the door to serve as chaplain for Itawamba AHS and Head Coach, Jamie Mitchell. Little did Scott know, that this would lead to ten years of his life given to the ministry of coaches student athletes. During this time, he developed a deep love for coaches. For this reason, Scott has made it the mission of his life since 2015 to minister to coaches on a full time basis.

Scott looks forward to continuing this mission through the ministry of “Bigger Than Ball.”

A native of Pleasant Grove, AL, Shelton grew up playing any and all sports available and quickly fell in love with the game of baseball. Developing a passion for sports, specifically baseball, Shelton knew he would find a career in sports. After graduating from Pleasant Grove High School in 2006, Shelton went on to The University of Alabama where he planned to study sports journalism. After a stint as volunteer coach at his high school alma mater, Shelton was bit by the coaching bug and decided that was the right path for his future.

After another year at a local high school as a volunteer coach, Shelton co-founded the club baseball team at Alabama and served the club as Vice President while also playing as an infielder. Following graduation from UA, he migrated to Memphis, TN as a graduate assistant baseball coach at Christian Brothers University from 2012-2013. Upon graduation from CBU, Shelton served one year as Director of Baseball Operations at Samford University in 2014 before landing the head coaching job at Fayette Academy in Memphis, TN. After two years at Fayette Academy, Shelton re-located to his home state where he now serves as an assistant baseball coach at Hueytown High School in Birmingham.

"I am extremely excited about the opportunity with Bigger Than Ball," Shelton said. "Will's passion and vision for the foundation is inspiring and I am ready to do whatever I can to be an asset to the foundation." Shelton will be responsible for growing the foundation's footprint in the state of Alabama. "After several years of coaching, I have developed some core values that I believe are vital in a team finding success on and off the field-- discipline, accountability, commitment, effort, and attitude. I feel like those values align quite well with the vision of Bigger Than Ball whose goal is to equip coaches in using their platform for change."

Coach Shaune Holiday is a Christian Sports Motivational Speaker, the Head Football Coach, and an Assistant Baseball Coach at Tupelo Christian Preparatory School in Northeast Mississippi. He is a native of Iuka, Mississippi; Coach Holiday earned a Bachelor's degree in History with a minor in English from the University of Mississippi.

Currently he is the only African American football coach at a private school in Mississippi. Coach Holiday has been a coach for 12 years, and uses the field of coaching for more than just winning games. He is blessed to be a mentor to many college and pro athletes such as: Pernell McPhee (Chicago Bears), Darius Slay (Detroit Lions) and Malcolm Johnson (Cleveland Browns), and with the help of his family has housed 10 young men into their home since he started coaching. Partnering with the Reverend Kenneth McKinney with the Fulton community, they initiated an afterschool tutoring program called "A Way Out".

Coach Holiday is also an accomplished public speaker and motivator. He had the honor to participate in many speaking engagements, and was featured on a program with national recording Christian artist Marvin Sapp. A certified financial coach under Dave Ramsey, Coach Holiday has had the distinct privilege of being presented the Itawamba County MLK Citizen of the Year given the The Committee for King, as well as serving on the Dream Team for the 4th Episcopal District as a motivational speaker for the Elders, Pastors, and Lay people. He has also served as a radio host for 95.1 WKBN, "Keepin it 100 with Holiday", which discussed sports and "Bigger Than Ball" topics relating pertinent issues that affect young athletes. ​

"Shaune Holiday is a difference maker. Period. He will take the Fatherhood Ministry to the next level. He is filled with passion and his delivery is straight forward and in your face...something that we at Bigger Than Ball believes our young men and fathers need. We are blessed to have him!" - Will Lowrey, President of Bigger Than Ball

Do you consider yourself a Bigger Than Ball coach or athlete? Would you like to use your platform to make a positive impact around the world? Want a community to share the #BiggerThanBall moments in your program?

The Bigger Than Ball Foundation is a registered 501c3 Non-Profit with the State of Mississippi.
All donations are 100% tax-deductible.